entrepreneurship
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Crisis Leadership: Protecting a CEO’s Reputation Through Tough Times
When a sudden public incident hits the newswire the choices you and your board make shape the recovery. You protect your CEO reputation by treating it as a program with…
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Protecting Brand Value When Investors Watch the Headlines
A Founder’s Real Wake-Up Call Last year I advised a founder who woke up at 2 a.m. to a headline from VentureBeat News. The piece claimed product instability and leadership churn…
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How Awards Produce Proof, Credibility and Faster Scaling Now.
In markets full of competing claims, awards offer you a fast signal of credibility. They differ from ads because they come from external validators. If you lead a startup or…
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Media Coverage Strategies Every Founder Should Implement Now
Picture yourself two weeks after an unplanned profile hits a well-read outlet. You sit in a conference room with clippings stacked up and no next steps in mind. The article…
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Winning PR for California Tech Startups: A Step-by-Step Guide for Lean Teams
Introduction: The Fight to Be Seen in the Land of Giants You launched your tech startup in California to take on the best. You discuss product ideas over coffee in Palo…
Sesus Blog — Smart Moves for Founders and Modern Marketers 