MediaStrategy
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Inside institutional messaging when social media outrage catches fire
You see it unfold every time now. A big incident hits. Before any official update drops, shaky phone videos and quick posts take over social feeds. They spread at speeds…
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Protecting Brand Value When Investors Watch the Headlines
A Founder’s Real Wake-Up Call Last year I advised a founder who woke up at 2 a.m. to a headline from VentureBeat News. The piece claimed product instability and leadership churn…
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LA Times, 5W Alternatives: Choosing Crisis PR Partners Guide
You deal with intense discussions in executive meetings when a crisis emerges. Team members often dive into immediate options, like hiring an outside agency or relying on your internal marketing…
Sesus Blog — Smart Moves for Founders and Modern Marketers 