social-media
-
Protecting Brand Value When Investors Watch the Headlines
A Founder’s Real Wake-Up Call Last year I advised a founder who woke up at 2 a.m. to a headline from VentureBeat News. The piece claimed product instability and leadership churn…
-
Brand Identity Starter Pack: Template for New Startups 2026.
Picture this — you launch your startup, and the first thing you do is brainstorm logos and color schemes for your Brand Identity. Plenty of founders fall into that trap. But the…
-
Publish & Protect: Media Coverage Tactics for Small Biz 2026
Your phone lights up at 6:03 a.m. with a direct message from a customer you trust, a clipped headline, and a link to an industry discussion that’s picking up speed.…
-
LA Times, 5W Alternatives: Choosing Crisis PR Partners Guide
You deal with intense discussions in executive meetings when a crisis emerges. Team members often dive into immediate options, like hiring an outside agency or relying on your internal marketing…
-
Top PR Agencies for Reputation: What CMOs Need to Know Today
Imagine you run a mid-market SaaS company. One day, you see a quote from your CEO that someone took out of context. It starts spreading on small online forums and…
-
Practical Crisis PR: Systems for Growing Companies’ Trust —X
Picture a scenario where your product demo goes viral online. As the founder, you celebrate the success. Then, one thread shifts the entire narrative. A customer posts a video alleging…
-
Media literacy for leaders: building durable credibility amid misinfo.
Executives and boards operate in a world where fake news spreads fast. One false claim reaches customers, investors, regulators, and partners within hours. You face new leadership challenges from…
-
What Marketers Must Learn From the Bad Bunny Halftime & Wins
You watch a live performance turn into a big cultural event. This creates a perfect chance for marketers but a tough spot for those tracking results. One day, you focus…
-
How High-Profile Endorsements Shift Public Conversation Now
When a famous artist backs a political leader, the effects spread beyond entertainment news. You see changes in what people search for online. Social opinions grow stronger. Sponsors check their…
-
Rapid-Response PR Tactics For A Surprise Super Bowl Moment!!
Introduction You watch the Super Bowl unfold, and suddenly your brand connects to an unexpected turn. A surprise outcome on the field, a celebrity moment that goes viral, or a…
Sesus Blog — Smart Moves for Founders and Modern Marketers 